Job Description

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Joint us in shaping future of business.

The Role

Cognizant is looking for an especially dedicated marketeer to join our team. Translating Cognizant’s growth strategies into effective and efficient marketing campaigns that include promotions, customer engagement, content, research and insights and public relations. This includes working collaboratively across commercial teams, the broader marketing organization, alliance partners, and key collaborators to develop programs that align with business development goals. The person in this role will complete a mix of marketing, content, sales tools, and events/experiential strategies that improve the buying experience and accelerate conversion. The candidate will work in conjunction and tandem with Head of Field Marketing and Business Unit Heads.

Responsibilities

• Implement BU specific marketing strategy that aligns with our corporate brand strategy.
• Own Cognizant microsites - Lead all aspects of the creation of marketing content such as PoVs, case studies, whitepapers, blog posts, and social media content. Lead results of digital marketing/campaigns, and social media platforms to continually drive traffic and generate leads
• Partner with the Cognizant’s cross functional within CMT BU, domain and technology and commercial teams to prepare compelling customer-facing materials, reports, briefings, and events. Deliver Cognizant story directly, and via senior spokespeople to engage customers and partners
• Align with Cognizant marketing colleagues to identify existing and new thought leadership and other content for vertical specific marketing programs.
• Manage the sales enablement content repository and ensure that all information is easily and readily accessible at the point of need
• Plan and coordinate Industry specific promotional events, and industry conferences including partner-led roundtables or jointly run campaigns
• Represent the Cognizant at Partner events like MS Ignite, Google Cloud Next, AWS re:Invent, Dreamforce, ServiceNow World Forum and Trade shows specific to each Industry to enhance brand exposure and foster business relationships
• Design and plan Industry specific networking events like round tables, breakfast/ lunch meetings and Fireplace chats
• Build and run co-marketing campaigns other Ecosystem partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars, and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
• Implement Large Deal & Account-based programs for large deal pursuits and marquee accounts across various industries
• Design and drive relationship building with analysts tracking specific industry and understand their calendar of research. Orchestrate Cognizant's outbound engagement and participation in the Analysts' research agendas and published reports that matter most to the business
• Leverage market and driven research in partnership with analysts, ecosystem partners and industry forums to identify market trends and opportunities
• Supervise and analyze the performance of marketing campaigns and partnerships. Apply metrics and KPIs to measure return on investment and make data-driven marketing strategies

Qualifications

• Minimum 8-12 years of relevant work experience including B2B marketing experiences in technology or professional services sector
• Current/recent expertise aligned to the North American market (global experience would be an added plus)
• Consistent track record in optimally driving industry specific conferences, eco-system partner events, networking events, co-marketing campaigns centered around industry themes, big bets and market offerings.
• Consistent record of supporting complex, strategic deals and account-based programs with Fortune 100 Companies
• Strong, active network of industry analysts, sourcing advisors, eco-systems partners particularly hyper scalers and platform firms, and third-party advisors, private equity firms
• Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience
• Ability to personally drive outcome-oriented marketing programs
• Solid campaign marketing experience from concept to execution; proven lead generation experience
• Knowledge of various social and digital marketing channels, activities, metrics and measurement techniques
• Need to be adept at interacting, communicating, and partnering with industry/account team and cross domain specialists, solution architects, data scientists and externally with customers and 3rd party eco system partners
• Capacity to work independently and collaborate from remote location with global contacts, both inside and outside of Cognizant; possess a hard-working presence and be highly responsive and collaborative; be a great teammate with the ability to earn trust and respect
• Effective and empowering approach to handling agencies, vendors and Cognizant employees across business units and corporate functions that builds accountability, results, and a positive, collaborative culture
• Ability to travel to execute local events/trade shows/workshops etc.

Competencies:

• Outstanding communication and interpersonal skills to support C-level stakeholder discussions and relationships
• Strong strategic and business demeanor
• Articulates the company’s mission, vision, and objectives concisely that can speak to clients and employees at all levels
• Consistent track record to thrive in a global, diverse team
• Superior analytical and problem-solving capabilities
• Creativity and Problem-Solving
• Attention to Detail
• Social Skills
• Leadership
• Adaptability
• Writing

Work Model:

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Dallas, TX. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

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