Job Description
About Us:
Lewis Automotive Group is a dynamic and customer-focused dealership committed to delivering exceptional automotive experiences. We’re looking for a creative and organized Events, Marketing & PR Coordinator to lead the planning, execution, and promotion of our events and public relations efforts. If you're passionate about creating memorable experiences and enhancing brand visibility in the community, we want to hear from you!
Position Summary:
The Events, Marketing & PR Coordinator is responsible for planning, coordinating, and executing a wide range of dealership events and promotional initiatives—both in-person and online. From vehicle launch parties and test drives to trade shows and customer appreciation days, you’ll bring events to life that drive engagement, build community relationships, and boost sales.
In addition to event execution, this role plays a key part in the dealership’s public relations efforts, including drafting press releases, managing media relationships, and helping shape the public image of our brand.
Key Responsibilities:
- Plan, organize, and execute a variety of dealership events, including vehicle launch parties, sales promotions, test drive events, community sponsorships, trade shows, and customer appreciation events.
- Develop detailed event plans, timelines, and budgets, ensuring that events are executed smoothly and within budget.
- Coordinate logistics for events, including venue selection, catering, entertainment, signage, transportation, and staffing.
- Collaborate with the marketing team to develop promotional materials for events, including digital and print ads, social media campaigns, email newsletters, and event invitations.
- Use various marketing channels to promote events and attract attendees, ensuring effective outreach and strong attendance rates.
- Leverage social media platforms to generate buzz and build excitement before, during, and after events.
- Manage relationships with external vendors, suppliers, and partners, including event venues, catering services, entertainment providers, and sponsors.
- Manage deliverables, and ensure vendors meet all event requirements.
- Serve as the on-site point of contact for all events, overseeing event setup, execution, and breakdown.
- Supervise dealership staff and event volunteers, ensuring that they are properly trained, briefed, and equipped to assist with event tasks.
- Ensure that the event experience reflects the dealership’s brand and meets customer expectations.
- Collect and analyze post-event feedback from attendees, staff, and vendors to evaluate event success and areas for improvement.
- Track key performance indicators (KPIs) such as attendance numbers, sales conversions, customer satisfaction, and social media engagement to measure ROI.
- Prepare event reports and share insights with the management team to help improve future event strategies.
- Build relationships with local businesses, organizations, and community groups to support event sponsorships, collaborations, and partnerships.
- Represent the dealership at local events, trade shows, and industry conferences to build brand awareness and attract new customers.
- Work closely with the sales, marketing, and customer service teams to ensure that events align with dealership objectives and customer needs.
- Assist the marketing team in crafting event messaging, promotions, and content for advertising materials.
- Manage event budgets, tracking expenses and ensuring that events stay within financial guidelines.
- Evaluate cost-effectiveness of events and identify opportunities for cost-saving measures without compromising event quality.
- Draft and distribute press releases, media alerts, and event announcements to local and industry media outlets.
- Build and maintain relationships with media contacts, journalists, and influencers to increase positive media coverage.
- Coordinate media attendance and coverage for major dealership events, ensuring proper representation and branding.
- Serve as the dealership’s point of contact for public inquiries related to events, promotions, and community involvement.
- Monitor media coverage, public sentiment, and social media conversations related to dealership events and promotions.
- Collaborate with the marketing and leadership teams to ensure all public-facing messaging aligns with the dealership’s brand voice and values.
- Maintain a media contact list and PR calendar to track outreach, coverage, and follow-up activities.
- Assist in developing internal and external communication strategies that support public engagement and strengthen the dealership’s public image.
Qualifications:
Required Skills & Experience:
- Strong project management skills, with the ability to manage multiple events simultaneously and work under tight deadlines.
- Excellent written and verbal communication skills, with the ability to create promotional materials and engage with vendors, customers, and internal teams.
- Knowledge of marketing strategies and promotional tactics to drive attendance and engagement.
- Proficiency in event management software, Microsoft Office Suite (Word, Excel, PowerPoint), and social media platforms (Facebook, Instagram, Twitter, etc.).
- Creative, organized, and detail-oriented with a passion for delivering exceptional customer experiences.
- Strong interpersonal skills and the ability to build relationships with vendors, customers, and team members.
- Ability to work both independently and collaboratively in a fast-paced, dynamic environment.
- Ability to remain calm and resourceful under pressure, especially during event execution.
- This role will require frequent travel to and from event locations, as well as occasional work during evenings and weekends for events.
- A valid driver’s license is required, as the position may involve travel to external event locations.
Preferred:
- Experience with CRM and email marketing platforms
- Familiarity with public relations tools and media monitoring.
Why Join Us?
- Competitive salary: $40,000 – $65,000 per year (based on experience and qualifications)
- Collaborative, high-energy work environment
- Opportunities for creativity and innovation
- Strong community presence and customer-first culture
- Growth potential within a respected local brand
Apply today to be part of a team that values innovation, customer engagement, and community involvement.
Job Tags
Full time, Temporary work, Local area, Weekend work, Afternoon shift,